Josi Fox is a brand and marketing strategist with 7+ years consulting experience based in Sydney, Australia. She works with new and established brands across industries to articulate the who, what and why of a business, product, or service to unlock meaningful differentiation and drive growth.

She is also the co-founder of non-alcoholic functional beverage brand TULA Drinks.

BRAND STRATEGY & POSITIONING
MARKETING & CONTENT STRATEGY
SOCIAL BRANDING
STRATEGIC & EXPERIENCE DESIGN

OFFERINGS BREAKDOWN

BRAND STRATEGY & POSITIONING

  • New brands with an idea or opportunity, but not sure where to start.

    Existing brands creating a new offering that needs to stand out.

    Existing brands who want to elevate their current brand and positioning.

    New and existing brands looking for aesthetic direction for their visual identity (logo, packaging etc.)

  • A strong brand and positioning strategy creates an anchor or central framework for everything you do as a business. We will define the essence of your brand - your unique purpose, values, positioning, character and proposition that will be used to make all strategic and operational decisions. Where a visual identity and brand guidelines are required, the strategy will inform aesthetic direction.

MARKETING & CONTENT STRATEGY

  • Brands looking to level up their digital marketing to convert and grow.

    Brands who have wicked content and ideas but need support bringing the vision to life.

    Brands who are seeking guidance on the best tactics and content to launch and scale.

    Brands who want to understand their current state, to define their future.

    Brands who are exploring new creative directions.

    Brands who want to know their customers inside out.

  • A digital marketing strategy breaks down who your customer is, where you sit on the playing field, and how to stand out to generate organic growth and engagement. It is the “why” behind everything you share across digital channels and offers a tangible action plan for content creation, copywriting, PR and roadmap development.

SOCIAL BRANDING

  • Brands who need support translating their visual identity in the social media sphere.

    Brands looking for fresh templates and guidelines to refine their aesthetic.

  • The visual identity of your brand needs to show up and be presented differently across channels, depending on how customers are engaging with them. There is the expectation for social media to reveal more about the brand than the logo or packaging design does. Taking your brand book or guidelines and moulding them to socials maintains a consistent identity across channels, with a unique twist that forges sustainable customer relationships.

STRATEGIC & EXPERIENCE DESIGN

  • Brands looking to set a strategic vision.

    Brands who want proof of value before launching new products and services.

    Brands who want to nail their customer value proposition for cut through.

    Brands who want to optimise their customer experience to win.

    Brands who want to bring their teams together to co-create and innovate.

  • Futureproofing the longevity of your brand. We will look at your business in the context of systemic, big picture design challenges to unlock value opportunities and drive sustainable growth.